If there's one kind of company that knows how exactly to rebrand, it's an unsuccessful MLM after a career-ending scandal breaks out.
In this industry, oahu is the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced right back from a run-in with the USDA in the proper execution of a brandname, shiny new MLM: Pure Haven Essentials.
Sound right? In either case, here's the entire review on Pure Haven Essentials.
Overview
Pure Haven Essentials is a rebranding of Ava Anderson, which turn off after multiple USDA investigations into the company that found toxic chemicals within their products…despite their slogan being “quality products without harmful chemicals&rdquo ;.
Not only this, but they'd been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the company wasted no time. They turn off on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time around it appears to be legit, and they already passed a fairly rigorous audit done by Oregon Tilth Certified Organic.
Their application to be area of the Direct Selling Association remains pending.
Since re-launching they appear to own replaced their leadership a lot more than once. Joe Ochoa was announced as their latest CEO back May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for almost 4 years.
According to his LinkedIn profile, he's only their interim CEO, so it appears like the company remains in an important transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress due to the sudden departure of family ownership&rdquo ;.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he is able to turn the company around.
Just how much does Pure Haven Essentials cost?
It costs $99 to become listed on and purchase the Pure Havens Essentials Business Kit, which include a number of products that may be sold.
Additionally, you have to do at the very least $300 PV each month to keep active.
Recap
Overall, they've got a legit compensation plan. Not only can it be transparent and fairly simple, nonetheless it clearly focuses some attention on personal product sales and not only recruitment. The fact even the greatest rankings have to keep selling $1,000+ in product monthly means this MLM is less scammy than many.
Run-ins with the USDA in the past regarding toxic ingredients are pretty alarming, though. Hopefully they've got that taken care of completely, but it's still only a little early to say.
But you've GOT to build up a HUGE downline to do well in any MLM https://www.scamrisk.com/pure-haven-essentials/, and that's hard enough to do at very well-established companies with perfect records.
Trying to do it at a business with a huge red mark on their record would be nearly impossible.
But if you want automated ways to build passive income, there are better ways.
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